All Star Brand Management and Jakarta Living Star Officially Launch Rockstar Hotel Pekayon, Managed by Omega Hotel Management
Jakarta, July 7, 2026 - All Star Brand Management, Jakarta Living Star, and Omega Hotel Management (OHM) have officially entered into a strategic partnership for the development of Rockstar Hotel Pekayon, a lifestyle hotel set to operate in the Pekayon area of East Jakarta.
The collaboration was formalized through the signing of a Brand License Agreement and a Hotel Management Agreement between All Star Brand Management, Jakarta Living Star, and Omega Hotel Management. These agreements establish the foundation for the development of Rockstar Hotel Pekayon, ensuring operational excellence and service standards that emphasize quality, consistency, and a strong brand identity.
Rockstar Hotel Pekayon is a lifestyle hotel inspired by the Rockstar theme as its core brand identity. This concept is reflected in the hotel's design, atmosphere, and guest experience, creating a distinctive character while maintaining comfort and high-quality hospitality services. Through this approach, Rockstar Hotel Pekayon aims to offer a unique accommodation experience with a bold identity in East Jakarta.
A representative of All Star Brand Management stated that this project is part of the company's strategy to expand its hospitality brand portfolio with distinctive concepts and strong market competitiveness.
"Rockstar Hotel Pekayon has been developed as a brand with a strong identity and clear market positioning. Together with Jakarta Living Star and Omega Hotel Management, we are confident that this collaboration will deliver a competitive hospitality product that meets evolving market demands while creating long term value," said Davy Worotitjan, President Director of All Star Brand Management.
A representative of Jakarta Living Star added that this collaboration marks a strategic step in maximizing the potential of the rapidly growing Pekayon area.
"We see a promising future for the hospitality industry in this area. Rockstar Hotel Pekayon combines a distinctive concept with strong branding and the expertise of experienced partners in hotel branding and operations. We are confident that the hotel will become one of the leading accommodation choices in Pekayon," said Mr. Wu Wei, Director of Jakarta Living Star.
Meanwhile, Daniel Sulaiman, Chief Operating Officer of Omega Hotel Management, reaffirmed the company's commitment to delivering consistent operational excellence and service quality.
"Being entrusted with the management of Rockstar Hotel Pekayon is a collaboration we highly value. Omega Hotel Management is committed to operating the hotel with consistent service standards, professional management, and exceptional guest experiences. We believe this partnership will strengthen Rockstar Hotel Pekayon's position as a hotel with a distinctive character in East Jakarta," said Daniel Sulaiman.
The collaboration was formalized through the signing of a Brand License Agreement and a Hotel Management Agreement between All Star Brand Management, Jakarta Living Star, and Omega Hotel Management. These agreements establish the foundation for the development of Rockstar Hotel Pekayon, ensuring operational excellence and service standards that emphasize quality, consistency, and a strong brand identity.
Rockstar Hotel Pekayon is a lifestyle hotel inspired by the Rockstar theme as its core brand identity. This concept is reflected in the hotel's design, atmosphere, and guest experience, creating a distinctive character while maintaining comfort and high-quality hospitality services. Through this approach, Rockstar Hotel Pekayon aims to offer a unique accommodation experience with a bold identity in East Jakarta.
A representative of All Star Brand Management stated that this project is part of the company's strategy to expand its hospitality brand portfolio with distinctive concepts and strong market competitiveness.
"Rockstar Hotel Pekayon has been developed as a brand with a strong identity and clear market positioning. Together with Jakarta Living Star and Omega Hotel Management, we are confident that this collaboration will deliver a competitive hospitality product that meets evolving market demands while creating long term value," said Davy Worotitjan, President Director of All Star Brand Management.
A representative of Jakarta Living Star added that this collaboration marks a strategic step in maximizing the potential of the rapidly growing Pekayon area.
"We see a promising future for the hospitality industry in this area. Rockstar Hotel Pekayon combines a distinctive concept with strong branding and the expertise of experienced partners in hotel branding and operations. We are confident that the hotel will become one of the leading accommodation choices in Pekayon," said Mr. Wu Wei, Director of Jakarta Living Star.
Meanwhile, Daniel Sulaiman, Chief Operating Officer of Omega Hotel Management, reaffirmed the company's commitment to delivering consistent operational excellence and service quality.
"Being entrusted with the management of Rockstar Hotel Pekayon is a collaboration we highly value. Omega Hotel Management is committed to operating the hotel with consistent service standards, professional management, and exceptional guest experiences. We believe this partnership will strengthen Rockstar Hotel Pekayon's position as a hotel with a distinctive character in East Jakarta," said Daniel Sulaiman.
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